Gift Cards or Gifts?

Someones birthday is coming up, what do you get them?is it cheap to get a gift card? Should that replace the actual gift itself? Many people may seem to think that getting a gift card as opposed to a gift is cheap. I think that both is a great way especially the gift card, if you know somewhere that they like to shop, make them have the option of what to get for themselves because the gift that you buy for the may not be what they want.

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